Brazil 2020: Ecommerce Country Report

Download the Brazil 2020 Ecommerce Country Report for an in-depth analysis of what is arguably South America’s most important B2C ecommerce market.

Brazil’s ecommerce sector is currently expanding rapidly. In part, this is because consumers have moved online as a result of the Covid-19 pandemic, but the sector was already growing rapidly. Competition is fierce in Brazil and long-established market leader Mercado Livre, which launched in 1999, faces challenges from local retailers and marketplaces, and from international companies, including a country-specific Amazon offering.

Brazil is also a country where, thanks to developments in payments and logistics, the market is evolving rapidly. While ecommerce has hitherto enjoyed the greatest uptake in the country’s megacities, those in towns and rural areas are also beginning to shop more online.

What are the most exciting recent developments in ecommerce in Brazil? How has consumer behaviour changed as a direct result of Covid-19? Why is the region struggling with delivery? Which cross-boarder ecommerce products sold the most this year?

Find out all this and don't forget to read our exclusive Q&A’s from industry experts, including the Head of distribution and partnerships at Asenda, experts in ecommerce and mail delivery services; as well as the President of VTEX, Brazil. 

For those thinking of selling online in Brazil, there are huge opportunities but, as the report outlines, it’s important to understand local nuances.

The full report includes:

  • Market context: B2C online retail in Brazil
  • Ecommerce association Q&A: Mauricio Salvador, Associação Brasileira de Comércio Electrônico
  • Partner perspective: Vtex, Asendia
  • Brazil and Covid-19
  • Brazil’s role in leading Latin America’s mobile revolution
  • Infrastructure and logistics
  • Case studies: Mercado Livre and Amazon Brazil
  • More than 40 detailed graphs and charts including:
    • Gross domestic product of Brazil
    • Population and growth in Brazil
    • B2C ecommerce turnover
    • Internet usage in Brazil
    • Device usage
    • Social media usage
    • B2C ecommerce sales as a percentage of GDP
    • Popular online product categories
    • M-commerce as a percentage of online shopping


Top500 Retailers download all reports for free


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