European Marketplaces Report 2020

The first RetailX European Marketplaces report lists and examines the major marketplaces and marketplace-like retail sites across Europe and analyses what the Marketplace Market in Europe looks like, as well as how each performs.

Assessing the mixture of pure and mixed marketplaces in each country, the report delves into the customer experience in each and the merchant experience for sellers, looking at payments, subscriptions, logistics, consumer protection, brand protection and more.

What are the trends and key changes in the European marketplace landscape? How is augmented reality beneficial to the ecommerce model? Why are non-transactional and B2B marketplaces growing in prominence? What is our partner perspective on getting the most out of marketplaces? Read the European Marketplaces Report 2020 now, to find out all this and more. 


Download the report to discover

• What the leading marketplaces across Europe are

• The countries they operate in

• How to get the most our of them, with managing director of EMEA, ChannelAdvisor 

• What categories they sell into

• What consumers can expect from Europe’s marketplaces

How to start selling on Europe’s marketplaces

• Developments in the B2B marketplace

•Trends and key changes in the European marketplace landscape

•Marketplaces in action

• The proportion of fixed-price, offer-based and auction sites

• The range of payments offered

• How many offer subscriptions

• Selling fees and seller registration requirements

• How Amazon and eBay match up for brand protection

• Traffic levels on non-transactionals

• The impact of Coronavirus and beyond

•A range of insightful figures, graphs and case studies including:

    • Outlets that operate as marketplaces, by country
    • Where each marketplace operates: individual marketplaces by country
    • Individual marketplaces by sales category
    • Marketplace structures
    • Buyer protection
    • The consumer experience: using a site for the first time
    • Range sales comparison Amazon vs Ebay
    • Percentages of marketplaces in each country that offer promotional listings
    • encouraging third parties and expanding into French
    • OnBuy: The fastest growing marketplace in Europe?


Top500 Retailers download all reports for free


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