Germany 2020: Ecommerce Country Report

Download the Germany 2020 Ecommerce Country Report for a full in-depth analysis of one of Europes largest B2C ecommerce markets, including studies into connectivity, digital readiness and device usage.

Within the context of European ecommerce, Germany is a market that is highly sophisticated yet where there are still huge opportunities for growth. This is especially true in the wake of the Covid-19 pandemic, which has led to German consumers being far more likely to buy from a greater variety of online retailers.

Retailers and brands entering the German market need to make sure they understand unique aspects of the German market – such as German consumers expecting to be offered payment on delivery and free returns, the competition from local SMEs, and the importance of marketplaces.

The full report includes:

  • Overview of the German B2C online retail market
  • Q&As: Martin Gross-Albenhausen, bevh, and Patrick Schwalger, Händlerbund
  • Partner perspective: Tealium
  • Digital market overview
  • Ecommerce overview: 2020 and beyond
  • Analysis of the German consumer
  • Coronavirus tracker
  • Case studies: German marketplaces and German consumers’ use of click and collect
  • More than 28 detailed graphs and charts including:
    • Gross domestic product of Germany
    • Age structure of Germany’s population
    • Population growth
    • Internet usage
    • Device usage for online
    • Social media usage
    • B2C ecommerce turnover
    • Ecommerce spending per e-shopper
    • Payment methods offered by businesses
    • Drivers of online purchases, 2019
    • Frequent online grocery shoppers
    • Ecommerce revenue by sector
    • Customers using online food delivery
    • Online purchases by device, 2019
    • Shipping methods offered by online retailers
    • Products purchased via m-commerce, 2019
    • Christmas spending, 2019
    • Online users engaging in popular activities, 2019
    • Attitudes towards online shopping, 2019
    • Online product and service purchases
    • Consumer poll results
    • Coronavirus tracker

Download a FREE summary of the Germany 2020: Ecommerce Country Report


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