Download the Germany 2020 Ecommerce Country Report for a full in-depth analysis of one of Europe’s largest B2C ecommerce markets, including studies into connectivity, digital readiness and device usage.
Within the context of European ecommerce, Germany is a market that is highly sophisticated yet where there are still huge opportunities for growth. This is especially true in the wake of the Covid-19 pandemic, which has led to German consumers being far more likely to buy from a greater variety of online retailers.
Retailers and brands entering the German market need to make sure they understand unique aspects of the German market – such as German consumers expecting to be offered payment on delivery and free returns, the competition from local SMEs, and the importance of marketplaces.
The full report includes:
- Overview of the German B2C online retail market
- Q&As: Martin Gross-Albenhausen, bevh, and Patrick Schwalger, Händlerbund
- Partner perspective: Tealium
- Digital market overview
- Ecommerce overview: 2020 and beyond
- Analysis of the German consumer
- Coronavirus tracker
- Case studies: German marketplaces and German consumers’ use of click and collect
- More than 28 detailed graphs and charts including:
- Gross domestic product of Germany
- Age structure of Germany’s population
- Population growth
- Internet usage
- Device usage for online
- Social media usage
- B2C ecommerce turnover
- Ecommerce spending per e-shopper
- Payment methods offered by businesses
- Drivers of online purchases, 2019
- Frequent online grocery shoppers
- Ecommerce revenue by sector
- Customers using online food delivery
- Online purchases by device, 2019
- Shipping methods offered by online retailers
- Products purchased via m-commerce, 2019
- Christmas spending, 2019
- Online users engaging in popular activities, 2019
- Attitudes towards online shopping, 2019
- Online product and service purchases
- Consumer poll results
- Coronavirus tracker
Download a FREE summary of the Germany 2020: Ecommerce Country Report