Our analysts assess the global Fast Fashion market, analysing both companies and consumers, as well as trends, finding:
- From luxury to value brands, Fast Fashion has permeated the industry
- Consumer concerns about sustainability do not appear to have slowed the market’s growth
- Manufacturing bases are relocating from ‘off-shore’ to ‘near-shore’ countries to reduce time to market
- The Japanese automotive industry’s Just In Time (JIT) manufacturing method influenced Fast Fashion
- Social media has dispersed and democratised celebrity, with ‘influencers’ playing a key role for fast fashion brands
Companies Included
Asos, Boohoo.com, Forever 21, H&M, Missguided, Monki, New Look, Primark, River Island, Topshop/Topman, Very, Zalando and Zara, Arcadia, Asos, Boohoo, Forever 21, H&M, Inditex, Missguided, New Look, Primark, River Island, Shop Direct and Zalando.
- Overview 3
- Timeline 3
- Market context 4
- Overview 4
- The growth of Fast Fashion 5
- Market reach 6
- Promotion and ‘newness’ 7
- Sourcing 8
- Competition on cost 9
- Margin and profit 10
- Market drivers 11
- Overview 11
- Just In Time manufacturing 12
- Household disposable income and interest rates 13
- The rise of the Asian supply chain 14
- Internet penetration 16
- Near-shoring and Artificial Intelligence (AI) 18
- Sustainability and political uncertainty (inhibitor) 19
- Company profiles 20
- Overview 20
- Arcadia and Asos 21
- Boohoo and Forever 21 22
- H&M and Inditex 23
- Missguided and New Look 24
- Primark and River Island 25
- Shop Direct and Zalando 26
- Benchmarking 27
- Benchmark: share of search 28