Middle East Beauty 2022

The Middle East beauty 2022: Ecommerce Region Report considers the idiosyncrasies of the B2C markets within the Middle East, zooming in on the beauty, personal care and cosmetics sector.

The report looks in-depth at best practice models, technical centres of excellence and omnichannel opportunities to help merchants navigate this complex market, operating against a backdrop of multiple cultures, languages, religions and ecommerce uptake.

You will discover everything you need to know about the advancing beauty industry across the six key markets of Iran, Israel, Qatar, Saudi Arabia, Turkey and the United Arab Emirates. This includes, consumer behavioural changes, global factors influencing sales and the most popular beauty retailers and brands.

Report highlights: 

  • 10 exclusive RetailX graphs and figures
  • Industry-leading research and analysis into the vibrant beauty market of the Middle East
  • 6 unique retailer case studies

Download now for privileged insight into:

  • Retailer case studies on Care n Cure Pharmacy, The Chalhoub Group, Huda Beauty, Majid Al Futtaim, Meisam Atr Group and AS Watson Group.
  • Why the region’s market is led by global brands, with domestic retailers emulating international best practice online.
  • How the global pandemic has influenced the behaviour of beauty shoppers in the Middle East.


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