Beauty & Cosmetics 2020: Sector Analyst Report

The RetailX Sector Analyst Report on Beauty & Cosmetics outlines the current condition of this dynamic industry. As with all our Sector Analyst Reports, the overall aim is, from a commercial and critical perspective, to provide an authoritative picture of leading companies. We also look in depth at the overall market from a global perspective – challenges, opportunities and how the market is likely to develop in the years ahead. 


The report charts the Covid-19 pandemic and how it has accelerated brands’ digital strategies as they try to keep up with consumer demand online as physical channels close. We also look at Skincare as a growing market, especially in Asia Pacific, and how companies from this region are looking to expand globally. The report explores the increasing sales of clean cosmetics and skincare products as an overflow from the wellness trend and as consumers’ concern for the environment increases. We also analyse the role of social media influencers to disrupt the sector. Their global reach is leading to consumers calling for product ranges to be more inclusive.


How has the Covid-19 pandemic impacted Beauty & Cosmetics brands? Why are beauty technology and personalised products increasing in importance? Which brands are performing best in the sector?

Read the full report to find out answers to all these questions as well as much more.


The Sector Report is illustrated with case studies and profiles on:

  • Amorepacific
  • Avon
  • Coty
  • Estée Lauder
  • Kao Corporation
  • L’Occitane
  • L’Oréal
  • LVMH (P&C)
  • Natura Cosméticos
  • Revlon
  • Shiseido

Contents of the report:

  1. Market Timeline
    1. Sponsor perspective
    2. Timeline
    3. Macroeconomic events
    4. Covid-19 pandemic
    5. A rapidly evolving sector
  2. Market Context
    1.  The leading players
    2. Regional variations
    3. Segmenting the market
    4. Routes to market
    5. Hybrid and D2C success
    6. Improved margins
    7. Disruptive startups
  3. Market Drivers
    1. Overview
    2. Sustainable and clean
    3. Social endorsers and influencers
    4. Globalisation
  4. Company Profiles
    1.  Overview
    2. AmorePacific and Coty
    3. Estée Lauder and Kao Corporation
    4. L’Oréal and Natura & Co
    5. Revlon and Shiseido
    6. The disruptors
  5. Appendix


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